Merch is a critical compliment to our music. It allows you to own a physical piece of the experience Rhymacide music offers. Our merch is an expression of our music, our message and our style. T-Shirts are now such a big part of how we make money as revenue from physical music sales decline. Not just simply a way for us to make money, our t-shirts are important in many other ways too. They also work well as a way of connecting artist and fan. They become visual shorthand and send out a message that Rhymacide is definitely worth checking out. In an age of saturated social media activity, a t-shirt spotted in the real world can stand out and put us in the eyeline of people who might otherwise be unaware of our music.